The Influence of Entrepreneurial Perspectives for Strategic Formation


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Other Title
  • 起業家のパースペクティブによる戦略形成への影響に関する考察
  • A Text Mining Analysis of Softbank Corp.’s Annual Reports
  • ソフトバンク株式会社『Annual Report』のテキストマイニング


The purpose of this study is to reveal the influence of the entrepreneurial perspectives for strategic formation. In the study, I use the case of SoftBank Corp., which was founded and has been managed over thirty years by Masayoshi SON as the representative and CEO. The study analyzes Softbank Corp.’s “Annual Reports”, especially the chapter of ‘CEO Message’, in order to clarify the entrepreneurial perspectives on the corporate domain at the present time and future. For the analysis, the text mining software “SPSS Text Analytics for Surveys 4.0.1” is used. The followings are found in the study. (1) The entrepreneur almost retains clear perspective on the future corporate domain. (2) The entrepreneur changes the corporate domain, through emphasizing on his strategic perspective. (3) The entrepreneur has not present/future strategic perspective on the new business, which were obtained through mergers and acquisitions, until the business are started. However, there is limitations of this paper because the study analyzes the single case of corporation and entrepreneur. In order to challenge these limitations, the analysis for the other companies’ case are required.



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