Multiple Aspects of Consumer Activities:

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Other Title
  • 新しい価値をもたらす消費者の発信行動：コンテンツ産業における消費，支援，伝達，創造活動とその関係性の定量分析
  • アタラシイ カチ オ モタラス ショウヒシャ ノ ハッシン コウドウ : コンテンツ サンギョウ ニ オケル ショウヒ,シエン,デンタツ,ソウゾウ カツドウ ト ソノ カンケイセイ ノ テイリョウ ブンセキ
  • Interrelationship between Consumption, Transmission, Creation and Support in the Content Industry

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Description

<p>This study focuses on the interrelationship between four aspects of consumer activities: consumption, transmission, creation and support. To conduct an online survey, a video-sharing website and comic business were selected as examples of the survey. The analysis results reveal factors that influence these four consumer activities. Accordingly, the study proposes a model to depict the interrelationship between these consumer activities and discusses appropriate strategies for the content industry and related firms.</p>

Journal

  • Organizational Science

    Organizational Science 49 (3), 33-46, 2016-03-20

    The Academic Association for Organizational Science

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