農業法人の経営発展と経営者育成

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  • Business and Manager Development in Agricultural Corporations
  • ノウギョウ ホウジン ノ ケイエイ ハッテン ト ケイエイシャ イクセイ

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<p>This paper discusses business and manager development in agricultural corporations. To be more specific, first, the current situation of business development and innovation in large-scale vegetable farming is clarified, and then the methods of human resources development are analyzed.</p><p>As a result of this analysis, with regards to market adaptation and business development, it is clarified that agricultural corporations have followed a business development process associated with market adaptation, of reacting to apparent demand, discovery of latent demand, and new demand creation. In addition, for business development, it is important for agricultural corporations to make continuous efforts to create customer satisfaction through the use of an “innovation triangle,” which is composed of the three elements of production innovation, process innovation, and mind innovation.</p><p>Next, the relations between manager development methods and management of risk and information were considered. Specifically, we describe a promotion framework according to job titles; from farm worker, to process manager, to produce manager, to farm manager, and eventually to business manager; and a risk management process that shows each individual’s role while experiencing a variety of information management tools. However, as employees are promoted, it becomes increasingly difficult for them to realize their full potential simply by learning the rules and procedures of their work. On becoming a candidate to be a produce manager, a farm manager or a department manager, or even a general business manager, it was clarified that based on the employee’s determination and self-awareness, all that agricultural corporations can do is to provide different opportunities and a good learning environment for the employee to accumulate various experiences.</p><p>In the future, we expect to conduct more case-study analyses in order to obtain basic knowledge for formulating a theory on of business and manager development methods in agricultural corporations.</p>

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