The Significance of Quality in Rice Distribution: Discussion of the Factors in Competitiveness

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  • コメ流通における品質の意味
  • 指定討論 コメ流通における品質の意味 : 販売競争力の諸要素の検討
  • シテイ トウロン コメ リュウツウ ニ オケル ヒンシツ ノ イミ : ハンバイ キョウソウリョク ノ ショ ヨウソ ノ ケントウ
  • ─販売競争力の諸要素の検討─

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Abstract

The purpose of this paper is to clarify factors that have an influence on the competitiveness in the selling of rice. Therefore I looked back on the history of rice distribution from the viewpoint of quality. As a result, I made clear that a wide variety of “quality" is necessary at the actual demand stage; however, consciousness of the grading based on the area of production and the kind of rice remains on not only the production side but also that of the consumers even now, and this is because it was carried out under the former food control system. In addition, I pointed out that an improvement in the essential quality of rice is demanded under the assumption international competition, but the weakening of farming manpower is a serious problem.

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