PREFABRICATED HOUSE MARKET AND PRICE POLICY : Study on prefabricated HousePrice II

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  • プレハブ住宅市場と価格政策 : プレハブ住宅価格に関する研究 2
  • プレハブ ジュウタク シジョウ ト カカク セイサク プレハブ ジュウタク カ

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Abstract

In this paper, the market structure and the price policy of prefabricated houses are analyzed as the basic data of users' ecconomical evalution. The summary results are as follow. 1. The prefab-house industry supplies low price houses, but the supply is small in quantity. 2. The industry consists of a few big enterprises and many small ones. And the big five enterprises supply almost 70% of prefab-houses. Now, the tendency of concentration continues. 3. In the prefab-house market, a non-price competition is dominant. Design, material, module, construction systems, etc. differentiate in many ways. 4. The prefab-house industry's competition with the traditional house industry is also non-price competition. And the means of competition are the characteristics such as the big capital, the strong publicity, the intermediation of loan, the intermediation of building land, the short time necessary for completion etc. 5. The pricing of a prefab-house is mainly based on elastic cost plus principle. Market price approach and full-cost principle are adopted by a small number of enterprises.

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