Educational Program of Blanding Works for Jeans Brand

DOI

Bibliographic Information

Other Title
  • ジーンズブランドを対象としたブランディングワーク教育プログラム
  • The Case Study about Problem of Kojima-Kurashiki Production Area
  • 児島・倉敷産地の課題へ授業を通じて取り組む試み

Abstract

This report is a summary of lecture about the blanding works at department of apparel arts, Kurashiki City College in 2005. A trademark is a brand registered with, "SHIRAKABE" by jeans apparel maker at Kojima-Kurashiki city the main office, Betty Smith Co., Ltd. The lecture program of blanding works were divided into two phases of "product brand design planning domain" and "product promotion design planning domain". As a result, this lecture became a help to promote the media of a fashion industry business as one of the education examples of media design studies for the area.

Journal

Keywords

Details 詳細情報について

  • CRID
    1390282680586151808
  • NII Article ID
    130004637449
  • DOI
    10.11247/jssd.54.0.a12.0
  • Text Lang
    ja
  • Data Source
    • JaLC
    • CiNii Articles
  • Abstract License Flag
    Disallowed

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