Study about the relation between design elements on tourist association homepages and brand image of Area branding

DOI

Bibliographic Information

Other Title
  • 地域ブランディングにおける観光ホームページのデザイン要素とブランドイメージの関係についての研究

Description

This study aimed at homepages of tourism association in prefectures. It is intended to help form local brand image. It clarified what kind of influence to have on local brand image by the image into which a stakeholder was formed out of seeing a homepage. Questionnaire surveys were done by using homepages of tourism association in prefectures and extracted design elements and images of the homepage that affected the brand image. In addition, persons of tourism associations evaluate examples of making homepages.

Journal

Keywords

Details 詳細情報について

  • CRID
    1390282680586308992
  • NII Article ID
    130005162378
  • DOI
    10.11247/jssd.63.0_176
  • Text Lang
    ja
  • Data Source
    • JaLC
    • CiNii Articles
  • Abstract License Flag
    Disallowed

Report a problem

Back to top