Research for nurturing the loyal customer based on the experience value
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- iwamatsu naoaki
- Graduate School of Science and Technology, Kyoto Institute of Technology
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- tomoda keigo
- Graduate School of Science and Technology, Kyoto Institute of Technology
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- anai taro
- Graduate School of Science and Technology, Kyoto Institute of Technology
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- kitani yoji
- Kyoto Institute of Technology
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- fujito mikio
- Kyoto Institute of Technology
Bibliographic Information
- Other Title
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- 経験価値におけるロイヤルカスタマー醸成に関する研究
Description
In this research, it noted a loyal customer's experience worth and how a customer would be further brewed by the loyal customer. therefore, the high repeat customer of the customer loyalty which is a stage in front of one of the loyal customers and a royal customer -- and, Most, experience analyzes the experience value world of the employee as a rich customer, and understands the process of a customer's experience by making an experience map.
Journal
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- PROCEEDINGS OF THE ANNUAL CONFERENCE OF JSSD
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PROCEEDINGS OF THE ANNUAL CONFERENCE OF JSSD 60 (0), 157-, 2013
Japanese Society for the Science of Design
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Keywords
Details 詳細情報について
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- CRID
- 1390282680586580480
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- NII Article ID
- 130005453911
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- Data Source
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- JaLC
- CiNii Articles
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- Abstract License Flag
- Disallowed
