Introduction and use of "Persona method" in product development

DOI

Bibliographic Information

Other Title
  • 製品開発におけるペルソナ手法の導入と活用

Abstract

"Persona method" are often published in technical books and television. Then, a lot of technician know the methodology and effectiveness of "Persona method" as very effective method for improvement of customer satisfaction of their product. But, the example that effective usage of "Persona Method" in product development process is not published so much. Therefore, we publish that result of our trial run for case study. There were a lot of difficulties in practice, and we were able to obtain know-how of "Persona method".

Journal

Keywords

Details 詳細情報について

  • CRID
    1390282680586845696
  • NII Article ID
    130004638096
  • DOI
    10.11247/jssd.58.0.172.0
  • Text Lang
    ja
  • Data Source
    • JaLC
    • CiNii Articles
  • Abstract License Flag
    Disallowed

Report a problem

Back to top