Factors & Situations for Logo Changes

DOI
  • Paskevicius Algirdas
    Chiba University, Department of Design Science, Graduate School of Engineering
  • Ono Kenta
    Chiba University, Department of Design Science, Graduate School of Engineering
  • Ohara Yasuhiro
    Chiba University, Department of Design Science, Graduate School of Engineering
  • Hachima Satoshi
    Chiba University, Department of Design Science, Graduate School of Engineering
  • Ashizawa Yusuke
    Chiba University, Department of Design Science, Graduate School of Engineering
  • Watanabe Makoto
    Chiba University, Department of Design Science, Graduate School of Engineering

Bibliographic Information

Other Title
  • ロゴ変更の要因と企業の状況に関する研究

Description

The purpose of this research is to investigate how the brand personality fit in with the old logo personality, new logo personality and product personality. The case studies of seven Japanese companies showed that consumers perceived brand personality, old logo personality, new logo personality and product personality in different way. The final investigation of all respondents' answers indicated which personality factors have represented the significant differences in perception of brands, old logos, new logos and products.

Journal

Keywords

Details 詳細情報について

  • CRID
    1390282680586927744
  • NII Article ID
    130004638145
  • DOI
    10.11247/jssd.58.0.216.0
  • Text Lang
    ja
  • Data Source
    • JaLC
    • CiNii Articles
  • Abstract License Flag
    Disallowed

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