Research of evaluation of creative.

DOI

Bibliographic Information

Other Title
  • クリエイティブに対する評価の研究
  • 「カンヌライオンズ 国際クリエイティビティ・フェスティバル」（旧カンヌ国際広告祭）における広告作品評価の変遷
  • Transition of advertising work evaluation in " Cannes Lions International Festival of Creativity ".

Description

This study , to classify the evaluation of the " Cannes Lions International Festival of Creativity ." Founding of 1954 it had to choose a Grand Prix , and now is trying to achieve , " it should be evaluated " divided into 13 categories. Categories to be evaluated: ideas , innovation , operating activities , representation technology , the execution of theory, variety. In terms of assessment ,  challenge of interest , the execution of the expression technology and theory , advertising effectiveness , creativity , and the like.<br>

Journal

Keywords

Details 詳細情報について

  • CRID
    1390282680587566592
  • NII Article ID
    130005485337
  • DOI
    10.11247/jssd.62.0_116
  • Data Source
    • JaLC
    • CiNii Articles
  • Abstract License Flag
    Disallowed

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