Current Status of Local Tourist Cultural Creative Products in Taiwan

DOI

Bibliographic Information

Other Title
  • 台湾における地域観光向け商品に関する調査・研究
  • 新北市坪林区を例として
  • A case study of Pinglin District, New Taipei City

Description

How to strengthen the local tourist features became the priority. The government in Taiwan hoped to promote Taiwanese brands in the global market through marketing, brand building.The study adopted the local cultural and tourist products in Pinglin, Taiwan as an example to explore the potential market of local tourist cultural and creative products as well as the developing trend of current products. The study on the current status, the results were described respectively as below:1)Lack of appropriate space for sale and lack of talents in the craft industry.2)Lack of local brand and marketing3)Tourism’s failure in taking good advantage of local features.

Journal

Keywords

Details 詳細情報について

  • CRID
    1390282680587926656
  • NII Article ID
    130005485436
  • DOI
    10.11247/jssd.62.0_231
  • Data Source
    • JaLC
    • CiNii Articles
  • Abstract License Flag
    Disallowed

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