Qualitative Analysis of Factors in Promoting and Constraining Environmental Behaviour:

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  • Sato Akane
    Education for Sustainable Development Research Center, Rikkyo University
  • Abe Osamu
    Education for Sustainable Development Research Center, Rikkyo University

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Other Title
  • 環境配慮行動の促進要因と阻害要因の質的分析
  • 環境配慮行動の促進要因と阻害要因の質的分析--マイカップの利用を事例として
  • カンキョウ ハイリョ コウドウ ノ ソクシン ヨウイン ト ソガイ ヨウイン ノ シツテキ ブンセキ マイカップ ノ リヨウ オ ジレイ ト シテ
  • The Case of Using Personal Cups for Purchasing Drinks
  • マイカップの利用を事例として

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Abstract

The purpose of this study is to clarify factors that promote and constrain environmental behaviour among consumers in their daily lives, by studying the feasibility of using personal cups for purchasing drinks. The authors studied four cases where they examined reasons for using or not using personal cups. Then, the relationship between the use of these cups and the factors that promote or constrain environmental behaviour was studied based on a model proposed by Hirose (1994). As a result, in addition to the factors in Hirose's model, "sensory evaluation" was deduced as a factor that assesses the above-mentioned relationship.

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