Trendy Dispatch Source of the Hair Style

Bibliographic Information

Other Title
  • ヘアスタイルの流行はどこから発信されるか
  • -青山における美容院集積とファッション誌を手がかりに-

Description

When the hair salon looks at the metropolitan area for an example, considerable concentration is seen in Aoyama of Tokyo, Harajuku, the Shibuya district. I aim at clarifying structure of the information dispatch with the great fashion media considered to affect it in motive that a visitor takes movement cost assuming this and goes to the beauty parlor and structure of the beauty parlor industry and beautician business and it.<br>In addition, the association between beauty parlor and hair make artist who is active in a fashion magazine having anything to do with a visitor directly is neighborhood and a far-off thing, but it is thought that a lot of images of the Aoyama / Shibuya district as the center of the fashion which the media spreads including a magazine contribute to the wide area pulling in customers of the district beauty parlor.<br>I can confirm extremely strong accumulation around Aoyama of the western part of Tokyo downtown area, Shibuya, Harajuku when I draw the location distribution of the beauty parlor based on i Town Pages data of NTT. This accumulation is different from the accumulation of neighboring office employee distribution and retail trades in distribution and is a much bigger thing in comparison with them. From this, these local beauty parlors are considerably considered to make ends meet by the pulling in customers from the wide area.<br>On the other hand, I input a condition desired into the site represented by "the hot pepper beauty" of Recruit in these days and search a beauty parlor, and systems to make a reservation at at the same time spread. It promotes diversification of beauty parlor in itself, specialized differentiation while constitution in itself of such a site enables wide area pulling in customers and excavates the demand for the hair style or exposing it, and it is thought that, as a whole, it promotes of the beauty parlor market.

Journal

Details 詳細情報について

  • CRID
    1390282680673537024
  • NII Article ID
    130005490212
  • DOI
    10.14866/ajg.2015a.0_100180
  • Data Source
    • JaLC
    • CiNii Articles
  • Abstract License Flag
    Disallowed

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