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How Does a Company Reach Effectively to a Market Maven?
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- Kurita Manabu
- Chuo University
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- Kumakura Hiroshi
- Chuo University
Bibliographic Information
- Other Title
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- 購買情報の受発信に長けたマーケットメイブンへの効果的な到達
Description
A market maven is discussed. Namely, first a market maven is distinguished through market segmentation, then attributes of a market maven is investigated, finally the effective way reaching him/her are discussed with single source data.
Journal
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- Abstracts of Annual Conference of Japan Society for Management Information
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Abstracts of Annual Conference of Japan Society for Management Information 2014f (0), 121-124, 2014
THE JAPAN SOCIETY FOR MANAGEMENT INFORMATION (JASMIN)
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Details 詳細情報について
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- CRID
- 1390282680685246976
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- NII Article ID
- 130005481813
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- Text Lang
- ja
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- Data Source
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- JaLC
- CiNii Articles
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- Abstract License Flag
- Disallowed