[Updated on Apr. 18] Integration of CiNii Articles into CiNii Research

Competitive strategies characteristic in the "Parallel Platform Market" of software products

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Other Title
  • ソフトウェア製品のパラレルプラットフォーム市場固有の競争戦略
  • An examination based on mechanisms of success of Microsoft's strategies as a challenger
  • マイクロソフトのチャレンジャー戦略の成功メカニズムからの検討

Abstract

Typically we can see in software product area, there are markets consist of contents-provider-side platform and contents-browser-side platform as a set mediated by a common platform, which we call a "binding platform" (e.g. technology and specification). We propose the "Parallel Platform Market" as a conceptualization of this kind of markets. In this paper, we also theoretically derive strategies which are characteristic in the parallel platform market. Furthermore, we examine existence, effectiveness and conditions of those strategies through three case studies of parallel platform markets into which Microsoft entered as a challenger.

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