Competitive strategies characteristic in the "Parallel Platform Market" of software products
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- Negoro Tatsuyuki
- Waseda Business School The Graduate School of Commerce, Waseda University
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- Kamaike Sota
- The Graduate School of Commerce, Waseda University
Bibliographic Information
- Other Title
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- ソフトウェア製品のパラレルプラットフォーム市場固有の競争戦略
- An examination based on mechanisms of success of Microsoft's strategies as a challenger
- マイクロソフトのチャレンジャー戦略の成功メカニズムからの検討
Description
Typically we can see in software product area, there are markets consist of contents-provider-side platform and contents-browser-side platform as a set mediated by a common platform, which we call a "binding platform" (e.g. technology and specification). We propose the "Parallel Platform Market" as a conceptualization of this kind of markets. In this paper, we also theoretically derive strategies which are characteristic in the parallel platform market. Furthermore, we examine existence, effectiveness and conditions of those strategies through three case studies of parallel platform markets into which Microsoft entered as a challenger.
Journal
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- Abstracts of Annual Conference of Japan Society for Management Information
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Abstracts of Annual Conference of Japan Society for Management Information 2010s (0), 51-51, 2010
THE JAPAN SOCIETY FOR MANAGEMENT INFORMATION (JASMIN)
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Keywords
Details 詳細情報について
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- CRID
- 1390282680685887360
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- NII Article ID
- 130004606434
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- Text Lang
- ja
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- Data Source
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- JaLC
- CiNii Articles
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- Abstract License Flag
- Disallowed