Competitive strategies characteristic in the "Parallel Platform Market" of software products
- Other Title
- An examination based on mechanisms of success of Microsoft's strategies as a challenger
Typically we can see in software product area, there are markets consist of contents-provider-side platform and contents-browser-side platform as a set mediated by a common platform, which we call a "binding platform" (e.g. technology and specification). We propose the "Parallel Platform Market" as a conceptualization of this kind of markets. In this paper, we also theoretically derive strategies which are characteristic in the parallel platform market. Furthermore, we examine existence, effectiveness and conditions of those strategies through three case studies of parallel platform markets into which Microsoft entered as a challenger.
- Abstracts of Annual Conference of Japan Society for Management Information
Abstracts of Annual Conference of Japan Society for Management Information 2010s (0), 51-51, 2010
THE JAPAN SOCIETY FOR MANAGEMENT INFORMATION (JASMIN)