Attention vs. Retention

DOI

Bibliographic Information

Other Title
  • アテンション vs. リテンション
  • Customer Value Gap in Cyberspace and Roles of Intermediaries
  • 顧客価値のねじれとミドルマンの役割に関する一考察

Abstract

In the era of digital economy, there is no doubt that Customer Relationship Management (CRM) is the key factor of success. However, the retention of loyal customers becomes and harder as the number of CRM competitors increases. We need more "attention" of customers. It is obvious that one of the most prominent solutions for drawing customers' attention is utilizing attractive contents in marketing. However, there is a gap between CRM firms and content creators in value perceptions. We discuss in this paper new intermediaries coordinating CRM firms and content creators and media.

Journal

Keywords

Details 詳細情報について

  • CRID
    1390282680685954432
  • NII Article ID
    130007020966
  • DOI
    10.11497/jasmin.2003s.0.60.0
  • Data Source
    • JaLC
    • CiNii Articles
  • Abstract License Flag
    Disallowed

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