Marketing for Regional Vitalization

DOI

Bibliographic Information

Other Title
  • 地域活性化の現状認識と今後の方向性
  • -“As is"and “To be"in Japan-
  • -マーケティング観点での事例分析とモデル考察-

Abstract

This study explores “as is" of the regional vitalization in Japan, from the view of marketing theory, value creation and communication. According to the case study of the local companies and organizations in Kanazawa, Nara, Oumi-Hachiman and Sasebo which try to develop new local values through products and service branding, the author analyzes the key to continuous development of the regional vitalization in Japan.

Journal

Keywords

Details 詳細情報について

  • CRID
    1390282680686420352
  • NII Article ID
    130004606591
  • DOI
    10.11497/jasmin.2012f.0.155.0
  • Text Lang
    ja
  • Data Source
    • JaLC
    • CiNii Articles
  • Abstract License Flag
    Disallowed

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