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Extracting and analyzing purchase characters based on buying history of ID-POS data
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- Yamamoto Hitoshi
- Rissho University
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- Suwa Hirohiko
- University of Electro-Communications
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- Okada Isamu
- Soka University
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- Ogawa Yuki
- University of Electro-Communications
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- Izumi Kiyoshi
- University of Tokyo
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- Isozaki Naoki
- So-net Media Networks Corporation
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- Hattori Susumu
- (c) Heart Tree Project
Bibliographic Information
- Other Title
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- ID-POSの購買履歴情報に基づく購買人格の抽出と分析
Description
In order to extract consumers' purchase characters, we analyzed and defined those characters derived from individual buying histories of POS data with ID tags of specific convinience stores. A classification of consumers has beed analyzed by demographic traits and/or questionnaire data. These approaches, however, may not be able to extract meaningful characters because of customers' smattering information or inaccuracy of responses. We then focus on actual purchasing behaviors by classifying customers based on sequencing co-buying goods data on customers' buying histories. As a result, we can defined consumers' purchase characters of specific convinience stores by using sets on featured co-buying patterns.
Journal
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- Abstracts of Annual Conference of Japan Society for Management Information
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Abstracts of Annual Conference of Japan Society for Management Information 2011s (0), 170-170, 2011
THE JAPAN SOCIETY FOR MANAGEMENT INFORMATION (JASMIN)
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Keywords
Details 詳細情報について
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- CRID
- 1390282680686745344
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- NII Article ID
- 130005049443
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- Text Lang
- ja
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- Data Source
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- JaLC
- CiNii Articles
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- Abstract License Flag
- Disallowed