Analysis method for flash marketing incorporating diversification on purchasing

DOI

Bibliographic Information

Other Title
  • エントロピーを応用したフラッシュマーケティングにおける多様性を考慮した分析

Abstract

In this paper, we propose analysis method for historical purchasing data of a group buying coupon website. In the method, we define three kinds of diversification on purchasing coupons. They are expressed by using the concept of entropy. <br>In computational experiments, we apply our analysis framework to a real data. Using the analysis like multiple regression model, we show some practical results and discuss about that.

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Keywords

Details 詳細情報について

  • CRID
    1390282680686962304
  • NII Article ID
    130004606805
  • DOI
    10.11497/jasmin.2013f.0.329.0
  • Text Lang
    ja
  • Data Source
    • JaLC
    • CiNii Articles
  • Abstract License Flag
    Disallowed

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