A Historical Analysis of Profit Model on Virtual Malls

DOI

Bibliographic Information

Other Title
  • 電子商店街における収益性コントロールの歴史的分析

Abstract

The e-commerce has grown up rapidly since the latter half of 1990's. The virtual shopping mall business model also has been extending the number of joining shops and the number of members, and continues the remarkable growth. However, it becomes a problem that some malls have withdrawn, and to continue competitive advantage is important on the other side. In this study, as a typical example of the virtual shopping mall business model, the profitability of Rakuten Ichiba is analyzed. The conclusions are as follows; The "Law of increasing returns" which, B. Arthur argues, exists in digital industries is not approved in the company. The company changed the charge system several times to maintain the profitability per store. It has had a strong system to prevent withdrawal of joining shops.

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Keywords

Details 詳細情報について

  • CRID
    1390282680687400448
  • NII Article ID
    130007021750
  • DOI
    10.11497/jasmin.2006f.0.28.0
  • Text Lang
    ja
  • Data Source
    • JaLC
    • CiNii Articles
  • Abstract License Flag
    Disallowed

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