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Study of Effect of TVCM focused from Consumer Behavior
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- Suzuki Motoya
- Graduate School of Commerce, Senshu University
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- Namatame Takashi
- School of Commerce, Senshu University
Bibliographic Information
- Other Title
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- 消費者行動に着目したテレビCM効果の考察
- Viewpoint from item and cousumer
- 影響の受けやすい商品と消費者
Description
In this presentation, we study the effect of TVCM on consumer behaivior by using questionnaire based single source data. Especially, we use the framework of consumer behaivior study, then divide some stages of purchase behavior. Moreover, we discuss who and what kind of items are influenced by TVCM.
Journal
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- Abstracts of Annual Conference of Japan Society for Management Information
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Abstracts of Annual Conference of Japan Society for Management Information 2012s (0), 144-, 2012
THE JAPAN SOCIETY FOR MANAGEMENT INFORMATION (JASMIN)
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Details 詳細情報について
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- CRID
- 1390282680687534848
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- NII Article ID
- 130004606683
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- Text Lang
- ja
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- Data Source
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- JaLC
- CiNii Articles
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- Abstract License Flag
- Disallowed