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Product development and competitive advantage in materials used in high refractive index eyeglass lenses
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- Tomita Junichi
- Faculty of Business Administration, Toyo University
Bibliographic Information
- Other Title
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- 高屈折率メガネレンズ材料の製品開発と競争優位
- 三井化学「MR-6」
- Mitsui Chemicals “MR-6”
Description
<p>MR-6 is the material used for high refractive index glass lenses and was introduced by Mitsui Chemical in 1987. MR-6 managed to spur the popularity of plastic lenses in Japan. Even in markets such as Europe and the United States, where high refractive index lenses grew popular at a later date, follow-up products have gained market share and a competitive edge. Underpinning such successes is (1) the strategic effort to build market-entry barriers through the continual release of follow-up products, (2) the formulation of patent and switching-cost networks, and (3) product development activities such as the creation of new material concepts, close collaboration with users, and the accumulation of assessment technologies afforded by such collaboration.</p>
Journal
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- Akamon Management Review
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Akamon Management Review 4 (8), 399-416, 2005
Global Business Research Center
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Details 詳細情報について
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- CRID
- 1390282680735404032
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- NII Article ID
- 130006483754
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- ISSN
- 13474448
- 13485504
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- Text Lang
- ja
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- Data Source
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- JaLC
- CiNii Articles
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- Abstract License Flag
- Disallowed