Consumer networks and purchasing behavior

Bibliographic Information

Other Title
  • 消費者間ネットワークと購買行動
  • スノッブ効果とバンドワゴン効果
  • Snob and bandwagon effects

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Description

<p>This paper uses a method of social network analysis to explore the types of impact that networks have on the purchasing behavior of their members. The results show that when consumers directly band together to produce the structural equivalent of a snob effect, a bandwagon effect also comes into play.</p>

Journal

Details 詳細情報について

  • CRID
    1390282680735560960
  • NII Article ID
    130006425161
  • DOI
    10.14955/amr.070401
  • ISSN
    13474448
    13485504
  • Text Lang
    ja
  • Data Source
    • JaLC
    • CiNii Articles
  • Abstract License Flag
    Disallowed

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