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Consumer networks and purchasing behavior
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- Kuwashima Yufu
- Faculty of Business Administration, Toyo University
Bibliographic Information
- Other Title
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- 消費者間ネットワークと購買行動
- スノッブ効果とバンドワゴン効果
- Snob and bandwagon effects
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Description
<p>This paper uses a method of social network analysis to explore the types of impact that networks have on the purchasing behavior of their members. The results show that when consumers directly band together to produce the structural equivalent of a snob effect, a bandwagon effect also comes into play.</p>
Journal
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- Akamon Management Review
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Akamon Management Review 7 (4), 185-204, 2008
Global Business Research Center
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Details 詳細情報について
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- CRID
- 1390282680735560960
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- NII Article ID
- 130006425161
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- ISSN
- 13474448
- 13485504
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- Text Lang
- ja
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- Data Source
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- JaLC
- CiNii Articles
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- Abstract License Flag
- Disallowed