Strategies of Japanese companies in China’s modularized industries

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Other Title
  • 中国モジュール型産業における日本企業の戦略

Abstract

<p>This paper examines how Japanese companies focus on product architecture when implementing strategies to succeed in China’s rapid economic development and the rapid growth of Chinese companies. On the basis of case studies of two groups within the finished goods and components industries for home electronics (air conditioners/compressors and color televisions/cathode ray tubes), three strategies are proposed: 1) an integral core component supply strategy for modularized product markets, 2) a focus strategy for integral product market segments, and (3) a traction strategy for integral types in the overall market.</p>

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Details 詳細情報について

  • CRID
    1390282680736450560
  • NII Article ID
    130006515679
  • DOI
    10.14955/amr.030302
  • ISSN
    13474448
    13485504
  • Text Lang
    ja
  • Data Source
    • JaLC
    • CiNii Articles
    • KAKEN
  • Abstract License Flag
    Disallowed

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