Application of Robust Design to Formulation of a New Five-year Strategic Management Plan(1)

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  • 新規経営5か年計画立案へのロバストデザインの適用(1)
  • 新規経営5か年計画立案へのロバストデザインの適用(1)新会社設立フィージビリティスタディ(可行性調査)の最適化
  • シンキ ケイエイ 5カネン ケイカク リツアン エノ ロバスト デザイン ノ テキヨウ 1 シンガイシャ セツリツ フィージビリティ スタディ カコウセイ チョウサ ノ サイテキカ
  • －新会社設立フィージビリティスタディ(可行性調査)の最適化－
  • －Optimization on Feasibility Study for Set-up New company－

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<p>Studying the feasibility of setting up a new company is a complex proposition. Many factors affect the new company's profitability, and it is not unusual for a feasibility study to go through more than 100 trial iterations. Robust design (with two-step optimization) was therefore applied to the feasibility study process. The generic function was the cumulative profit-and-loss function over time. This function was first stabilized by use of the standard signal-to-noise ratio, then tuned to the target function. The results showed that it is possible to select the best factors by this two-step optimization process. The same method can also be usefully applied to new five-year strategic management plans for existing companies.</p>

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