Curriculum Design for Human Resources Development of “Vitalizing Regional Economies” by P2M Program Management:

DOI Open Access

Bibliographic Information

Other Title
  • P2Mフレームワークを適用した地方創生人材育成プログラムの提案
  • －着地型観光志向の体験ツーリズムと価値共創を担う地方創生ディレクターの役割と業務内容の考察－
  • Role and Business Task of “Vitalizing Regional Director” for Experience Tourism and Value Co-creation

Description

In this article, the external expert who cooperates with a secretariat organization (DMO: destination management and marketing organization) for promoting projects of vitalizing regional economies in each region is defined as the following three types: vitalizing regional “producer”, “director”, and “contents marketer”. The purpose of this article is to describe following two issues. The first issue is to apply “3S model” in P2M Program to the curriculum design and their main roles and business tasks for three types of experts. The second issue is to create educational methods of the specific “vitalizing regional director”, who is responsible for the roles and business tasks for designing various experience-tourisms. In this article, three types of the roles and business tasks are explained as follows: investigating tourist behaviors and interests of visiting Japan foreigners, discovering the charm of regional resources and tourism resources, and analyzing customer characteristics of target tourists.

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Details 詳細情報について

  • CRID
    1390282680749754880
  • NII Article ID
    130006441968
  • DOI
    10.20702/iappmjour.12.2_17
  • ISSN
    24320374
  • Text Lang
    ja
  • Article Type
    journal article
  • Data Source
    • JaLC
    • CiNii Articles
    • KAKEN
  • Abstract License Flag
    Disallowed

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