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- 章 胤杰
- 東北大学・院
書誌事項
- タイトル別名
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- Store Opening Strategy of Japanese Convenience Store Chains in China
- チュウゴク ニ オケル ニッケイ コンビニエンスストア ノ デミセ センリャク
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抄録
This study analyzed the store opening strategy of Japanese convenience store chains in China, including 7-Eleven, FamilyMart, Lawson, and Ministop, from the perspective of the franchise system. In a master franchise agreement, there is a trade-off between strong control of master franchisees and rapid store opening. As a result, it is important to utilize local business partners’resources. On the other hand, in sub- franchise agreements, relatively high franchising thresholds and low profitability have negative effects on business expansion. However, in the case of Japanese convenience store chains’business development in China, apart from the need to avert a trade-off, innovation in achieving both rapid store opening and a high operational level is also desired.
収録刊行物
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- アジア経営研究
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アジア経営研究 23 (0), 73-87, 2017
アジア経営学会
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キーワード
詳細情報 詳細情報について
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- CRID
- 1390282680797713792
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- NII論文ID
- 130006301801
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- NII書誌ID
- AA12536590
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- ISSN
- 13412205
- 24242284
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- NDL書誌ID
- 028533647
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- 本文言語コード
- ja
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- データソース種別
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- JaLC
- NDL
- CiNii Articles
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- 抄録ライセンスフラグ
- 使用不可