Mere exposure effect and the unconscious: Where does liking come from?

DOI Open Access
  • Kawakami Naoaki
    Japan Society for the Promotion of Science Aichi Shukutoku University

Bibliographic Information

Other Title
  • 単純接触効果と無意識
  • われわれの好意はどこから来るのか

Description

<p>The mere exposure effect means that repeated, unreinforced exposure is sufficient to enhance one's liking toward a stimulus. Furthermore, a number of experiments have demonstrated that this effect can be obtained outside of conscious awareness. The present article reviews empirical findings pointing to the cognitive factors which enhance the effect, such as familiarity-novelty and consistency of action. This review suggests that the mere exposure effect is closely related to the social fluency associated with an exposed object. Finally, some prospects for emerging themes for the future of study on the mere exposure effect are discussed.</p>

Journal

  • Emotion Studies

    Emotion Studies 1 (1), 81-86, 2015

    Japan Society for Research on Emotions

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Details 詳細情報について

  • CRID
    1390282680803267456
  • NII Article ID
    130007055462
  • DOI
    10.20797/ems.1.1_81
  • ISSN
    21897425
  • Text Lang
    ja
  • Article Type
    journal article
  • Data Source
    • JaLC
    • CiNii Articles
    • KAKEN
  • Abstract License Flag
    Disallowed

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