Environment and Media : Two phases

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  • 環境とメディア:2つの位相 : 食と農をめぐる経験から
  • カンキョウ ト メディア フタツ ノ イソウ ショク ト ノウ オ メグル ケイケン カラ

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Abstract

As people have become increasingly concerned with regard to food, they have also taken a greater interest in its distribution and in rural farming villages. For this reason, the natural environment of farming villages is often discussed. After WWII, Japanese agriculture prioritized improvements in its productive capacity. It is said that this attention also led to improvements in environmental considerations, and agriculture came to be an environmentally-positive production area. In this paper, we reconsider this process. First, we review the history of a large persimmon-production area, focusing on the experience of people living in a village. We also look at the process of informationization and the consumption principle and find that, in this case, informationization distances farm products from the local context, suggesting that this as a process where an informational environment arises. After introducing the case, we reconsider the "media" concept based upon the findings of information society theory. Finally, we point out that the environment has an important meaning in two aspects of contemporary society. The environment is a context media, and it has high-value content selected in the former aspect.

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