普遍的CSR活動の概念・機能とその動態的マネジメントに関する考察 : CSR活動をマネジメントする企業の立場から(自由論題)

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  • 吉田 哲朗
    (株)しんきん信託銀行運用部:上智大学大学院地球環境学研究科後期博士課程

書誌事項

タイトル別名
  • Considerations regarding the Concept and Function of Universal CSR Activities and their Dynamic Management : From the Viewpoint of Companies Managing CSR Activities(General Theme)
  • 普遍的CSR活動の概念・機能とその動態的マネジメントに関する考察--CSR活動をマネジメントする企業の立場から
  • フヘンテキ CSR カツドウ ノ ガイネン キノウ ト ソノ ドウタイテキ マネジメント ニ カンスル コウサツ CSR カツドウ オ マネジメント スル キギョウ ノ タチバ カラ

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抄録

The study rearranges the concept of CSR and examines the goal of management and its methods from the viewpoint of companies managing CSR activities concretely. Therefore, the study follows Kobayashi's assertion and defines the fulfillment of corporate social responsibilities as Universal CSR activities with three features to deal with social corporate philosophy, not to make profits, and to conduct business well. As they don't aim to make profits, Universal CSR activities aim to continue as long as societies require them to continue or as long as they are expected to move to social obligation activities. Therefore, Universal CSR activities are considered to be conducted with active management systems of three kinds; the process of validity to select individual activities, the process of objectivity to eliminate corporate self-righteousness and the process of effectiveness to contribute to the guarantee of corporate sustainability.

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