Rethinking Creating Shared Value : SV Strategy and Business Ethics

DOI Open Access

Bibliographic Information

Other Title
  • 共通価値創造(CSV)の戦略 : 長期的な視野に立つSV戦略の倫理的課題
  • キョウツウ カチ ソウゾウ(CSV)ノ センリャク : チョウキテキ ナ シヤ ニ タツ SV センリャク ノ リンリテキ カダイ

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Abstract

This article clarifies the concept of creating shared value (CSV) and poses the following research question: Is CSV or shared value strategy ethical? The concept of CSV was proposed by Porter and Kramer in 2011. Since then it has become popular in US and spread to Japan immediately. This strategic framework is to create major new opportunities for company's profit and competitive advantage at the same time as it benefits society. However, from the viewpoint of business ethics studies, CSV and SV strategy are ethically unconvincing: Legal system does not always protect or promote the interests of local communities, and business corporations have an ulterior motive when they help others in need. (This work was supported by Japan Society for the Promotion of Science [JSPS] KAKENHI [Grants-in-Aid for Scientific Research], Grant Numbers 26380453 and/or 25380466.)

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Details

  • CRID
    1390282681032924928
  • NII Article ID
    110010048019
  • NII Book ID
    AN10441917
  • DOI
    10.20664/jabes.23.0_109
  • ISSN
    24239925
    13436627
  • NDL BIB ID
    027112498
  • Text Lang
    ja
  • Data Source
    • JaLC
    • NDL
    • CiNii Articles
    • KAKEN
  • Abstract License Flag
    Disallowed

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