The Marketing of Agricultural Products by the Organized Agricultural Association

Tama Shinnosuke

doi:10.20633/tochiseido.24.3_21

The purpose of this paper is to clarify the weight and role of the products marketing conducted by the Organized Agricultural Association (Keito Nokai) through the reorganization process of market structure after World War I, when the Japanese capitalism reached its monopoly stage. The products marketing seems to have played a significant role in the time when the agricultural structure changed itself into a more commercialized form. This question has been discussed almost always in connection with its nature of rule, and its functions have not been clarified enough. Therefore, I examined the function and weight played by the products marketing for the distribution of agricultural products through its development. Then a consideration of its role has been made in regard to the market question and policies after World War I. The Keito Nokai became leading supplier of agricultural products to cities after World War I, mostly through the products marketing offices (Hanbai Assen-jo) in major municipalities. The Keito Nokai also organized small peasants in marketing co-operatives, thus promoting the formation of chief porducing districts of vegetables and fruits. It has been revealed that the administration needed to adjust market structure to the monopolized economy. A persistent demand of the 'Ishiguro's Agricultural Administration (Ishiguro nosei)' intended to promote market reorganization by means of co-operative marketing of first-hand producers. The development of these things resulted in an excess trend of supply of agricultural products in the latter half of the 1920s. Consequently, with the centralization of products marketing office network by the Imperial Agricultural Association (Teikoku Nokai) in 1929 as a momentum, priority of products marketing by Keito Nokai shifted to the supply-demand controlling function of vegetables and fruits. With the Depression and its aftermath as a turning-point, the focus of reorganization of market structure shifted to the rice and cocoon market through the enlargement of industrial co-operative (Sangyo Kumiai). Throughout this period, the products marketing of Keito Nokai remained closely related to the commercialized agriculture as the small peasants' side business, which was growing under the depression.

The Marketing of Agricultural Products by the Organized Agricultural Association

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