The spiral of silence theory : Reexamining its theoretical assumptions and the concept of the hardcore

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  • 沈黙の螺旋理論の展開(<特集>パワフル・メディア論再考)
  • 沈黙の螺旋理論の展開
  • チンモク ノ ラセン リロン ノ テンカイ

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The spiral of silence theory is known as one of the most influential public opinion theories but it has not been verified well. Though a meta-analysis reported the small but significant relationship between subjective pervasiveness of respondents' opinion and the willingness to express their opinions (Glynn et al., 1997), findings are inconsistent. One of the main reasons of inconsistency is, as many researchers have pointed out, the difficulty in manipulation of theoretical assumptions. Reexamining main assumptions of the theory and findings of the spiral of silence studies, the author suggests that further investigation of the hardcore is required from the point of view of social networks.

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