Cultivation Theory Revisited : Another Look at the Theory, with Implications for Future Research

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  • テレビと現実認識 : 培養理論の新たな展開を目指して(<特集>パワフル・メディア論再考)
  • テレビと現実認識--培養理論の新たな展開を目指して
  • テレビ ト ゲンジツ ニンシキ バイヨウ リロン ノ アラタ ナ テンカイ オ メザシテ

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Abstract

The purpose of this article is to clarify what cultivation theory is and to provide suggestions for future research. First, after briefly examining the original theory of Gerbner and his colleagues, I present a two-dimensional analytical framework that may contribute to the further development of the theory. Then I review major criticisms of the original theory and ask whether the theory can withstand those criticisms. Most studies reviewed here make some contributions that advance the original theory, but they also tend to miss Gerbner's underlying theoretical motivation (investigation of the ideological effects of television). Giving due credit to both Gerbner et al . and their critics, I attempt to show how to redirect cultivation research.

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