Possibilities of Regional Development with Media Content as a Resource

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  • コンテンツを資源とした地域振興の可能性
  • コンテンツ オ シゲン ト シタ チイキ シンコウ ノ カノウセイ

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<p>The author is a researcher and a person in charge of content production.</p><p>In recent years, there has been an increase in content that intentionally serves</p><p>regional development and an increase in content that contemplates the establishment</p><p>of local sacred sites. By taking the content that the author was in charge</p><p>of directly as subjects for fieldwork, the structure and the achievement of the</p><p>four types of content work are reported, and the merits and demerits of all four</p><p>are analysed. The four types include the centre-to-region delivery type, the selfhelp</p><p>support type established through investment, the region-centre linked</p><p>type, and the central production plus regional capital type. Moreover, as conclusions</p><p>are drawn from the field data, the basic model for regional development is</p><p>presented with the following components: a） tourist attractions to be provided</p><p>as regional contributions, b） human resources to be supplied regionally （e.g., a</p><p>creator such as a cartoonist located in a regional area whose talent was discovered</p><p>through a contest, and the business producer who set up the contest）, c）</p><p>capital to be offered by regional areas, and d） a central area that spreads</p><p>regional information, using central media and production capabilities as filters</p><p>（e.g., to produce content such as movies based on regional information, and to incorporate them in central media）. As a result, this paper discusses and concludes</p><p>that the ultimate potential of regional communities lies in their role as</p><p>‘the place to locate talent and to deliver and supply them to the central community’.</p>

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