「エンコーディング/デコーディング」論の理論的背景及び批判的潜在力の所在

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  • Theoretical background and critical power of Encoding/Decoding model
  • エンコーディング デコーディング ロン ノ リロンテキ ハイケイ オヨビ ヒハンテキ センザイリョク ノ ショザイ

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This study tries to examine Stuart Hall's milestone work, 'Encoding/Decoding' which brought the starting point for new audience researches. First, Hall's dialectical method which was elaborated through close reading of Marx's texts is considered as the core of theoretical backgrounds and the source of critical power for the Encoding/Decoding model. Second, criticism of class reductionism towards the model is examined in order to identify Hall's theoretical standing position after Gramsi's thought was positively introduced. Third, the model's possibility as a formula to research globalism which is going on in the communications field is suggested.

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