'Qualitative' Content Anlysis and Viewers' Reactions of the Televised Drama.
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- OGAWA Yukiko
- 慶応義塾大学大学院
Bibliographic Information
- Other Title
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- 『3年B組金八先生』の「質的」内容分析と受け手の反応
- 3ネン Bグミキン パチ センセイ ノ シツテキ ナイヨウ ブンセキ ト ウケ テ ノ ハンノウ
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Abstract
The purpose of this study was to propose a method of 'qualitative' content anlysis, and to examine its methodological usefulness by relating its results to the viewers' reactions. A televised drama, in which a committed teacher dealt with the problem of bullying the classroom was analyzed, and viewers' reactions to the drama were collected by a questionnaire and summarized. The content analysis was done in the following manner: First, the development of the drama was analyzed and then segmented into units. Second, the units were categorized into three negative stages and two positive stages in terms of the characters' mental state. It was found that this method of content analysis was quite informative for identifying the segments of the problem that probably induced each reaction of the viewers.
Journal
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- JOURNAL OF MASS COMMUNICATION STUDIES
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JOURNAL OF MASS COMMUNICATION STUDIES 54 (0), 96-112,249, 1999
Japan Society for Studies in Journalism and Mass Communication
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Details 詳細情報について
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- CRID
- 1390282681077368576
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- NII Article ID
- 110002954766
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- NII Book ID
- AN10418471
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- ISSN
- 24320838
- 13411306
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- NDL BIB ID
- 4643104
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- Text Lang
- ja
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- Data Source
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- JaLC
- NDL
- CiNii Articles
- IRDB
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- Abstract License Flag
- Disallowed