<i>Consumer Reports</i> における消費者情報分析

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書誌事項

タイトル別名
  • Analysis of Information in <i>Consumer Reports</i>
  • Consumer Reportsにおける消費者情報分析(4)1980年代の消費者情報
  • Consumer Reports ニ オケル ショウヒシャ ジョウホウ ブンセキ(4)1980ネンダイ ノ ショウヒシャ ジョウホウ
  • 4. Information for Consumers during the 1980’s
  • 4．1980 年代の消費者情報

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抄録

Consumer magazines enable consumers to access information quickly. We analyzed various articles in the magazine “Consumer Reports” published in the 1980s with a view to clarifying the characteristics of the consumer information of the period. The findings are as follows: 1) There were more articles in the 1980s than in the 1970s. 2) In the 1980s information on goods and services made up 55% of the content, while the other 45% consisted of information on social and current affairs. 3) With regard to goods and services, 70% of the content consisted of information on “transportation ＆ communication”, “furniture ＆ household utensils”, and “culture ＆ recreation”. For social and current affairs, “Consumer Research and Consumer Union related issues” and “economics” made up 60%. 4) The information was based more on “function” (40%) in goods and services, while “introduction” was based more on social and current affairs. 5) Most of the information in the magazine was from magazines to consumers, however information from consumers increased. 6) There are many articles on new sections such as “Questions on Health” and “Questions on Money” which influenced the increased of quantity. As the 1980s was known as the era of Reaganomics, which showed low economic performance, consumers sought various information in “Consumer Reports”. A new consumer information system should be established in Japan.

収録刊行物

  • 日本家政学会誌

    日本家政学会誌 64 (7), 373-381, 2013

    一般社団法人 日本家政学会

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