The Contradiction of Social Inclusion of “Silent Voices” on PublicBroadcasting

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  • 公共放送における「声なき声」の包摂の葛藤
  • 公共放送における「声なき声」の包摂の葛藤 : NHKの福祉番組『ハートネットTV』のソーシャルメディア活用を事例として
  • コウキョウ ホウソウ ニ オケル 「 コエ ナキゴエ 」 ノ ホウセツ ノ カットウ : NHK ノ フクシ バングミ 『 ハートネット TV 』 ノ ソーシャル メディア カツヨウ オ ジレイ ト シテ
  • Example of Social Media Use in NHK’s Welfareprogram Heartnet TV
  • NHK の福祉番組『ハートネットTV』のソーシャルメディア活用を事例として

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<p>This paper focuses on the example of NHK’s welfare program Heartnet TV</p><p>(NHK ETV), for reexamining the public broadcaster’s role of incorporating</p><p>“silent voices” via social media. An important issue for rethinking public broadcasting</p><p>journalism of the digital era is to connect various types of marginalized</p><p>audiences’ “silent voices” to the wider public sphere. In this respect, many studies</p><p>suggest the importance of examining democratic process through the interaction</p><p>between broadcasting and social media.</p><p>  Nevertheless, few empirical studies examine how broadcasting journalistic</p><p>practices could be restricted by incorporating “silent voices” via social media.</p><p>For this reason, this paper examines whether the existing television journalism</p><p>could both incorporate various voices and represent them in words easily</p><p>understood by members of the wider society. Heartnet TV is a challenging journalistic</p><p>practice that tries to use minorities’ voices on social media for representing</p><p>social reality to the wider public.</p><p>  This paper conducted qualitative discourse analysis by referring to program</p><p>contents and audiences’ interpretations in the official BBS and Twitter</p><p>regarding two of the program series: ⑴ the series regarding the Sagamihara</p><p>Disabilities Murder( 2016), which was a hate crime against people with mental</p><p>disabilities and ⑵ NHK’s Suicide Prevention Campaign “Television for Surviving”</p><p>(since 2014), which has been projected for reducing young people’s suicides.</p><p>Many opinions regarding these program contents appeared in social</p><p>media from people affected by problems.</p><p>  Finally, this paper concludes that there is a contradiction between both of</p><p>the two roles mentioned above: incorporating various opinions and representing</p><p>its complex reality in words at the same time. This result also suggests a structural</p><p>problem regarding a democratic process centered around autonomous</p><p>audiences and shows revising the traditional sender-receiver relationship on</p><p>complex media landscape as a task.</p>


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