Emotional and cognitive aspects of consumers' brand attitudes

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Bibliographic Information

Other Title
  • 消費者の態度における感情と認知
  • ─「強い」ブランドの態度構造の検討
  • Exploring the structure of attitudes toward “strong” brands

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Description

<p>This study aimed to explore “strong” brands, whose image is seldom afected by unfavorable information such as negative word of mouth and company scandals. Two studies showed that consumers' atitudes toward brands could be divided into two groups: cognition-based ones and emotion-based ones; furthermore, brands with high emotional eval-uation were les afected by negative information than ones with high cognitive evaluation were.</p>

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Details 詳細情報について

  • CRID
    1390282763044459136
  • NII Article ID
    130007473161
  • DOI
    10.11194/acs.17.2_143
  • ISSN
    18839576
    13469851
  • Text Lang
    ja
  • Article Type
    journal article
  • Data Source
    • JaLC
    • CiNii Articles
    • KAKEN
  • Abstract License Flag
    Disallowed

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