Mercari's Success Factors by Analyzing User Review

DOI

Bibliographic Information

Other Title
  • ユーザレビューから探るメルカリの成功要因

Description

The success of Mercari, a flea market app, has attracted a substantial amount of attention. Flea market application is a kind of platform business where network effects work. In markets with network effects, there is a first mover advantage since a service acquiring high market share develops its competitive advantage. However, Mercari overtook the first mover, and has achieved overwhelming market share. This study attempts to clarify the Mercari's success factors by comparatively analyzing text data of user review among representative flea market apps. We provide new suggestions for platform providers to diffuse their services.

Journal

Keywords

Details 詳細情報について

  • CRID
    1390282763078548096
  • NII Article ID
    130007550552
  • DOI
    10.11497/jasmin.2018t10.0_196
  • Text Lang
    ja
  • Data Source
    • JaLC
    • CiNii Articles
  • Abstract License Flag
    Disallowed

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