省エネルギーに関連した居住者の意識・行動・情報欲求のモデル化に関する研究

 Energy use is made by residents, not by buildings. Therefore, how much of energy saving effect is possible by residents' behavior must be important. But at least in Japan, it has not yet been made clear. In recent years, it is expected to achieve energy saving effect by installing home _ electric appliances embedded network system. There are some research works trying to find out the motives of residents in relation to the energy-saving behaviors. These trials aim at establishing a new way of stimulating the residents' consciousness that leads to the reduction of energy use.<br> However, the information to be given in these trials is focused on energy saving alone. Since the residents do not live for energy saving alone, the given information with too much focus on energy saving, but not necessarily well-connected with their life styles, could lead to these trials being not lasting long enough.For this reason, how to achieve energy-saving effects without conscious behavior of “energy saving” is one of the important problems to be tackled with. Therefore, we hypothesized that in order for residents to take energy-saving actions, if the information to be provided is connected well with the residents' most concerned problems and wishes in their daily life, If the information associated with energy saving is embedded in those pieces of information, it may be possible to have them take long lasting actions. Here in this research, we conducted a questionnaire survey on the residents' interests and lifestyle and made on analysis to figure out how the energy saving related consciousness, practice, and willingness are connected with each other. With this analysis, what kind of information is to be given to the residents in order to realize a long-lasting action for energy saving.<br> We have found the following results: 1) If the information to be given is directly related to the problems and wishes of the residents, then, it is likely to be effective. If the level of recognition is high, the level of behavior and the willingness to acquire information are also high. If the level of recognition is low, but behavioral motivation is high, then motivation to acquire information is found high. 2) Women have higher levels of recognition, behavior and willingness to acquire information. It was confirmed that the willingness of men taking actions is also high. Therefore, there is a possibility that men can also be expected to start behavior provided that appropriate information is given. The contents of information to motivate women is closely related to their lives. Those for men need to be in association with their interest. 3) The levels of recognition and behavior tend to be higher as the age increases. The motivation of behavior is higher in younger people. The level of willingness to acquire information becomes lower as the age is over 60 years. There is almost no difference between ages with respect to the desire of information. 4) Residents with children have higher recognition and behavior than those without children. Residents without children have slightly higher motivation of behavior, more willing to acquire information than those with children. The provision of information to residents without children is highly effective.<br> It has become clear that the information in relation to the problems to be solved or the willingness for making their levels of life higher is likely to let the respondents take actions. Those pieces of information should be implemented with information with respect to energy saving. If such an implementation is made rationally, then it can be expected that the essential energy-saving effect is achieved with appropriate long-lasting behaviors.