Potential Impact Analysis of Premium Friday for Public Transportation Using Smart Card Data

DOI

Bibliographic Information

Other Title
  • プレミアムフライデーが公共交通利用へ与える影響の可能性分析

Description

Premium Friday, implemented from February 24, 2017, is a personal consumption arousal campaign that advocates and promotes economic circles and recommends a premium living than usual on Friday at the end of every month, In this research, we analyze the possibility of Pramium Friday influencing the use of public transportation. Specifically, we analyze the ratio of macro usage of public transportation using smartcard data in Shizuoka. As a result of the analysis, it was impossible to confirm the positive influence of public transportation use by the premium Friday. This result is generally reasonable when considering the number of Premium Friday participants at the present time. In order to demonstrate the effect, it is necessary to reevaluate the appeal and the contents of the implementation.

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Details 詳細情報について

  • CRID
    1390282763102088960
  • NII Article ID
    130007607623
  • DOI
    10.32169/gbj.3.1_32
  • ISSN
    24340111
  • Text Lang
    ja
  • Data Source
    • JaLC
    • CiNii Articles
  • Abstract License Flag
    Disallowed

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