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- NAKAMURA Akihiro
- 横浜市立大学教授
Bibliographic Information
- Other Title
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- スマートフォンゲームのオンラインマルチプレイは課金を促すか?
- スマートフォンゲーム ノ オンラインマルチプレイ ワ カキン オ ウナガス カ?
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Abstract
<p>In this paper, we empirically analyzed the relationship between online multi-plays and players' purchasing behaviors on smartphone games by using the survey data conducted by the author in April 2018. We divided online multi-plays into two types: one is multi-play with friends the player also knows in the real world; the other is multi-play with friends he/she knows only in the virtual world. Then the relationship between each of two types of multi-play and his/her purchase behaviors were analyzed. Our estimation results show that the players who multi-play with friends unknown in the real world tend to purchase apps that are not free/in-app-purchase. On the contrary, multi-plays with friends also known in the real world negatively affect paying for smartphone games. The results also reveal that the player who has less free time in his/her holidays tends to pay for smartphone games. Our analysis indicates that game companies might earn more if they promoted multi-plays with friends unknown in the real world.</p>
Journal
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- Journal of Information and Communication Research
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Journal of Information and Communication Research 37 (1), 25-36, 2019
THE JAPAN SOCIETY OF INFORMATION AND COMMUNICATION RESEARCH
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Details 詳細情報について
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- CRID
- 1390282763130422528
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- NII Article ID
- 130007682078
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- NII Book ID
- AN10063944
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- ISSN
- 21863083
- 02894513
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- NDL BIB ID
- 030055463
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- Text Lang
- ja
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- Data Source
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- JaLC
- NDL
- CiNii Articles
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- Abstract License Flag
- Disallowed