<p> Owing to the falling birthrate and an aging, declining population, it is considered important to sustain regional images, especially in rural areas to maintain the vitality of the region while incorporating external entities.</p><p> One cultural resource found all over the country are shrines. Many shrines have long contributed to nurturing and maintaining the ties among local residents through rituals. Although the entities that support the shrine and its rituals are mainly "Shinshoku (priest)" and "Ujiko (parishioner), " in areas of ongoing depopulation, it would be desirable to build a relationship with the "Sukeisha (worshipper)" who contribute to protecting and maintaining the shrine although living outside thereby generating vitality in the region.</p><p> This study focuses on Tenkawa Daibenzaiten-sha Shrine in Nara Prefecture, which was revived from devastation and where worshippers not only pray or participate in annual events but have also performed new activities such as “Tenkawa Tatakagurako” (hereinafter referred to as “Kagurako”) for 20 years, to understand the reasons behind the shrine’s prosperity and the actual condition of Kagurako, which is supposed to a primary reasons for its prosperity. Based on this, we examine the creation of human, physical and social capital through the activities of worshippers. The purpose of this research to examine the development of activities by nonresidents through ko in the area.</p><p> The direct opportunity for establishing Kagurako was a debt-laden shrine report accompanying the reconstruction of the shrine. The earlier efforts of the shrine, increase in worshippers, enhancement of festivals, establishment of the foundation on which the cultural activities of the shrine are based, led to ko and the development of activities as a compounding factor. The above-mentioned efforts include rebuilding and reigniting the tradition of festivals in cooperation with entertainers outside the area, keeping the shrine premises as a sanctuary always clean, and using the treasures and historical resources at appropriate times.</p><p> The Kagurako is not based on the "neighborhood" or the "same belief" traditionally understood as the principle of uniting ko, and is characteristic in offering extraordinary experiences (qigong, yoga, walk, making ceramics and so on) around the shrine in which people can participate casually. The management of ko with these characteristics has led to the increase in activities seen after the Prospering period, and realized in human capital, which supports the festivals, physical capital contributing to regional cultural activities, and social capital bringing external support to the area during a disaster.</p><p> As mentioned, to develop the activities of nonresidents in the area an effective technique is to offer extraordinary experiences in which people can participate casually through “ko” while trying to enhance the religious culture based on the history of the shrine. This can also increase the sustainability of the area where the shrine is located, as can be seen from the fact that several households, attracted by the charm of the shrine, have moved into the village in recent years.</p>