特集「異文化間教育と映像メディア」に寄せて

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  • Intercultural Education and Visual Media
  • トクシュウ 「 イブンカ カン キョウイク ト エイゾウ メディア 」 ニ ヨセテ

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<p>This paper serves as the introduction to the special feature articles of the issue “Intercultural Education and Visual Media.” After introducing W. Ong’s concept “Shift to Electronic Visualism Media,” the author emphasizes the need to augment instructional print media with instructional visual media. Accordingly, we must teach children the basic concepts of visual media.</p><p>A review of recent studies on intercultural education revealed that visual media are used to record and simulate studies aiming to reduce prejudice and induce attitudinal change. These findings raise two questions: (1) Are there methodologies that have not yet been established to analyze and share data collected from receivers of visual media? and (2) Which topics require further examination in visual media and how do visual, print, and sound media influence consumers? To investigate these questions, the author reviews related studies focusing on children and their responses to visual media.</p><p>As visual media produce interrelated messages that combine text, sound, and images, the receiver must culturally infer these collaborated messages. For the receiver to comprehend complex messages from the sender, further research must clarify comprehensive communicative processes. However, it may be difficult to define the precise cause and effect upon the receiver. Instead of checking with receivers to evaluate whether they “accurately or comprehensively interpret senders’ ideas,” the author suggests using rhetorical and semiotic devices to capture how media receivers relate to senders Rhetoric and semiotics may enable us to comprehend the dynamic processes of senders’ expressions and receivers’ interpretation. Since visual media produce a variety of meanings and interpretations, its usage will stimulate diverse perspectives among receivers. These special feature articles will facilitate the expansion and activation of readers’ visual media usage for education and research.</p>

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