Antithesis structure analysis in slogan using span candidate refinement with word correspondence
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- NIWA Ayana
- Tokyo Institute of Technology
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- WAKIMOTO Kohei
- Cyber Agent, Inc.
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- NISHIGUCHI Keisuke
- Cyber Agent, Inc.
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- MOURI Masataka
- Cyber Agent, Inc.
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- OKAZAKI Naoaki
- Tokyo Institute of Technology
Bibliographic Information
- Other Title
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- 単語の対応関係を利用したスパン候補の絞り込みによるキャッチコピーの対句構造解析
Abstract
<p>In recent years, slogans, which are sentences that express products and works, have attracted attention due to their importance in marketing. An analysis of the previous slogans has shown that the interesting points of slogans also appear in rhetorical techniques such as metaphor and repetition. Additionally, some experimental results show that slogans with rhetorical techniques improve advertising effects. Therefore, in this study, we focused on slogans that include an antithesis structure, among many rhetorical techniques. More specifically, towards the generation of slogans with antithesis structures, we perform structural analysis using a corpus with antithesis spans annotated. Then, we can extract the knowledge about the structures. Our proposed model introduces end-position detection for each span before antithesis span identification, which enables the model to capture the word correspondences. The proposed model showed better accuracy in a shorter calculation time by refining the span candidates by the end-position detection.</p>
Journal
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- Proceedings of the Annual Conference of JSAI
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Proceedings of the Annual Conference of JSAI JSAI2020 (0), 1E5GS901-1E5GS901, 2020
The Japanese Society for Artificial Intelligence
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Details 詳細情報について
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- CRID
- 1390285300165911424
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- NII Article ID
- 130007856650
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- Text Lang
- ja
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- Data Source
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- JaLC
- CiNii Articles
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- Abstract License Flag
- Disallowed