The Role of PDO on Processed Agricultural Product Branding : A Case Study of 'Bajo Aragon Olive Oil' in Spain

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Other Title
  • 農産物加工品のブランド化における原産地呼称制度の役割 : スペインの「バッホアラゴンのオリーブオイル」の示唆

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Description

This paper aims to identify the role of the European PDO (Protect of Denomination Origin) on processed agricultural product branding through a case study of 'Bajo Argon Olive Oil' in Spain. Field surveys identified the following three factors. First, registering into a PDO on the basis of multiple brand elements means that the products not only have a quality certification but also a measure of differentiation. Secondly, the PDO requires completion based on all the production processes of the area of origin, and as such, PDO stimulates the processing industries located in raw material agricultural production regions. Thirdly, a PDO indication and label contributes as a brand element that is guaranteed in intrinsic factors, such as smell, appearance and taste, which are a requisite to PDO registration.

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Details 詳細情報について

  • CRID
    1390285300167232128
  • NII Article ID
    110009866102
  • NII Book ID
    AN10397280
  • DOI
    10.18921/amsj.20.4_1
  • ISSN
    24240427
    1341934X
  • Text Lang
    ja
  • Data Source
    • JaLC
    • CiNii Articles
  • Abstract License Flag
    Disallowed

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