ANALYZING THE RELATIONSHIP BETWEEN TOURISTS’ VISITING PATTERNS AND DESTINATION IMAGES BY REVIEW SITE ANALYSIS

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  • 口コミの言語解析による訪日訪中外国人の訪問パターンと観光地イメージの関係に関する研究

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<p>The purpose of this study is to analyze the relationship between visiting patterns and destination images. The targets of this analysis are the visits to different countries and the frequency of the visits. We collected comments about tourist spots in Japan and China and cleaned the data by the time they visited and by the countries of their residence. Using 215,012 comments, we analyzed the visiting patterns, the destination images, and the relationship between the visiting patterns and the destination images by correspondence analysis. In conclusion, while multiple visitors recommend skiing, shopping for meals, and comfortable tourist spots in Japan, there is not much difference depending on the number of regions visited.</p>

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